Coping with Recession in the Ski Industry: A Suppliers’ and Consumers’ Perspective

By Marijke Taks and Jona Ragoen.

Published by Journal of Sports Management and Commercialization

Format Price
Article: Print $US10.00
Published Online: February 9, 2016 $US5.00

The current study explores the impact of the recession on the ski industry based on interviews with suppliers in two ski resorts (n=10) as well as ski travel agencies (n=8). Subsequently, Flemish ski tourists (n=252) were surveyed about changes in their behavior towards ski vacations from 2008 to 2011, taking into account their socio-cultural background as well as their level of ski/snowboard participation. Both studies reveal a decline in ski tourism during the years under investigation. The impact of the recession varies according to the type of sports provider. The impact of the recession on ski vacations is more prevalent for some groups in society (e.g., households with no children, more financial constraints, lower professional status, younger people), regardless if one is a highly motivated and/or experienced skier. This paper contributes to socio-economic theory related to the ski tourism industry and assists suppliers to identify strategies to overcome hurdles during a recession.

Keywords: Demand, Industry, Recession, Skiing, Snowboarding, Supply, Volatility

Journal of Sports Management and Commercialization, Volume 6, Issue 4, March 2016, pp.1-17. Article: Print (Spiral Bound). Published Online: February 9, 2016 (Article: Electronic (PDF File; 702.192KB)).

Dr. Marijke Taks

Professor, Department of Kinesiology, University of Windsor, Windsor, Ontario, Canada

Jona Ragoen

University of KULeuven, Leuven, Belgium